- Say Cheese full guide: Use your camera to influence headlines, reactions, and story outcomes.
- Best method: Restart after each route and photograph only the moments tied to your chosen ending.
- Timing rule: Wait for important actions instead of taking random pictures around the map.
- Progress tracking: Check the endings menu after each run to confirm newly discovered outcomes.
- Key warning: Mixing unrelated photo goals can push the story toward an unintended ending.
Say Cheese Full Guide: How the Camera Works
Say Cheese is a Roblox story game built around observation rather than combat. You explore a small world, watch circles, squares, and other characters, then decide which moments become news. Each photograph can change the headline, and those headlines influence how the story develops.
The camera is therefore more than a collection tool. It is the main way you shape the narrative. A picture that makes one character appear frightened can create suspicion, arguments, or conflict. A picture of a rescue or peace sign can move the story in a more positive direction.
Video Highlights:
- Learn the basic camera and headline system.
- Review routes for all 12 known endings.
- See why timing and focused photo choices matter.
- Use restarts to pursue one outcome at a time.
The most reliable approach is to treat every run as a controlled experiment. Pick one target ending, identify its required photo pattern, and avoid unrelated subjects unless the route specifically needs them.
| Camera Principle | What to Do | Why It Matters |
|---|---|---|
| Wait for action | Photograph a meaningful reaction or event | Important moments may only last briefly |
| Focus the frame | Keep the intended character or object visible | Unclear shots can fail to support a route |
| Follow one route | Repeat the same type of photo when required | Mixed headlines can send the story elsewhere |
| Use restarts | Begin a fresh run for another ending | A clean route is easier to track |
| Check progress | Review the endings menu after a run | Confirms which outcomes you have found |
Observe
Watch character behavior before pressing the shutter. The strongest routes begin with recognizing the correct event.
Frame
Position the camera carefully. Some outcomes depend on excluding a character, fitting several people into one shot, or centering a specific object.
Repeat
Several endings require the same subject to be photographed multiple times. Keep your attention on the route instead of switching targets.
Do not treat every visible event as a required objective. In Say Cheese, selective photography is often more effective than taking as many pictures as possible.
Step-by-Step Route Planning
A focused route makes the 12-ending hunt much easier. Before starting, decide whether you are pursuing a conflict route, a character route, an object route, or a special timing route. Then use the following process to keep your photos consistent.
Choose One Ending
Select a single target from the route table below. Avoid combining goals such as the TV, cricket, peace signs, and conflict unless the intended outcome requires it.
Observe the Scene
Watch the characters move and react. Look for the exact subject, rescue, confrontation, money exchange, or phrase connected to your target.
Capture the Required Moment
Take the photo only when the correct event is visible. Pay attention to framing because some routes require a specific character to be excluded or several people to appear together.
Repeat Without Switching Routes
Continue photographing the same type of subject when the route calls for repeated shots. Avoid chasing unrelated headlines during the same run.
Confirm and Restart
Check the endings menu after the story resolves. If the outcome is not the one you wanted, restart and adjust the timing or framing.
The table below summarizes the known requirements. Treat the wording as a practical route guide: the correct subject and timing matter more than simply taking a large number of photos.
| Ending | Main Photo Goal | Important Condition |
|---|---|---|
| Viral | Photograph suspicion, fear, and conflict between circles and squares | Keep capturing moments that intensify the conflict |
| Cricket | Photograph the small cricket or grasshopper-like creature | Make the creature the central story |
| TV | Photograph the television | Stay focused on the TV instead of unrelated events |
| Breaking News | Take five photos of empty grass or blank scenery | Give the news station no useful subject |
| Reverse | Capture seven people in one photo | Frame the shot so all seven fit together |
| Scared | Photograph the scared circle three times | Do not include the square that frightened the circle |
| Good | Photograph a square rescuing two people near the corner | Capture the positive rescue rather than negative conflict |
| Peace | Photograph characters holding peace signs | Keep the news focused on peaceful behavior |
| Hot | Repeatedly photograph the character treated as attractive | Maintain attention on that character |
| Eyes Closed | Avoid photographing the violence | Put the camera down when fighting begins |
| Say Cheese | Photograph the “say cheese” moment three times | Confirm the correct character or interaction |
| Follow the Money | Photograph a money handoff before chaos begins | Capture the exchange at the right moment |
The most common mistake is combining incompatible objectives in one run. If you want a specific ending, restart and keep the photo theme narrow from the beginning.
All 12 Ending Routes and Timing Tips
The endings fall into several useful categories. Some are built around repeated subjects, some depend on a single carefully framed scene, and others require you to stop photographing altogether. Understanding the category helps you prepare before the event appears.
Repeated Subject
Cricket, TV, hot, peace, scared, and Say Cheese routes depend on returning to the same subject or character.
Single Frame
Reverse and good endings depend heavily on positioning the camera at the correct moment.
Story Direction
Viral, eyes closed, and breaking news endings are shaped by your broader behavior across the run.
Timed Event
Follow the money requires attention to what happens immediately before the main chaos begins.
Conflict and headline routes
The viral ending is the main escalation route. Photograph moments that make circles and squares appear suspicious or afraid of one another. Continue supporting that tension through arguments, confrontations, and other negative developments. The goal is to make the conflict become the dominant story.
The eyes closed ending takes the opposite approach. When violence begins, stop taking photographs of the fighting. This route rewards restraint instead of escalation, so do not continue documenting the conflict as though you were pursuing the viral outcome.
The breaking news ending is unusual because it requires five pictures of essentially nothing. Empty grass or blank scenery gives the news station no useful information, allowing it to create its own news. Keep the frames intentionally uneventful.
Character and object routes
For the cricket ending, locate the small cricket or grasshopper-like creature and keep photographing it. For the TV ending, focus the camera on the television rather than following every character event. Both routes are easier when you ignore distractions.
The scared ending requires three pictures of the scared circle. The critical framing rule is to leave out the square that caused the fear. If the frightening square appears in the frame, reposition before taking the shot.
The peace ending uses characters holding peace signs. Photograph those moments repeatedly so the peaceful message remains the central headline. The hot ending similarly requires repeated attention on the character treated as attractive.
Special framing and timing routes
The reverse ending is primarily a framing challenge. You need seven people in one photograph, so wait until enough characters gather and adjust your position before pressing the shutter.
The good ending depends on recognizing a square rescuing two people near the corner of the scene. Photograph the rescue as a positive event rather than documenting nearby conflict.
For the Say Cheese ending, watch for the character or interaction where someone says “say cheese,” then photograph that moment three times. Confirm that the correct subject is visible each time.
The follow the money ending requires attention before chaos begins. Look for a character handing over money and photograph the exchange at the right time. Do not wait until the later conflict becomes the obvious event.
| Route Type | Endings | Best Practice |
|---|---|---|
| Conflict control | Viral, Eyes Closed | Decide whether to document or ignore violence |
| Subject focus | Cricket, TV, Hot, Peace | Keep the same subject at the center of the run |
| Precise framing | Reverse, Scared, Good | Check who is inside the frame before shooting |
| Repeated moment | Say Cheese | Capture the required interaction three times |
| Deliberate absence | Breaking News | Photograph empty scenery five times |
| Early event | Follow the Money | Watch for the handoff before chaos starts |
A successful route usually comes from waiting for the right scene, not reacting to the first visible movement. Let the event develop, then take the shot that supports your chosen ending.
Restart Strategy and Progress Checklist
Replaying Say Cheese is part of the intended progression. Since different photo patterns produce different headlines, a single run may not be suitable for discovering every outcome. Use a fresh attempt whenever you change from a repeated-subject route to a framing route or from a conflict route to a peaceful route.
A clean restart also makes failed attempts easier to diagnose. If the ending does not appear, ask whether the subject was correct, whether the frame included an unwanted character, whether the timing was late, or whether another photo redirected the story.
Ending Hunt Checklist:
- Choose one ending before taking the first photograph
- Identify the required subject, event, or framing condition
- Avoid unrelated photos that could redirect the story
- Check the endings menu after the run resolves
- Restart before attempting a different route
| Problem | Likely Cause | Adjustment |
|---|---|---|
| Wrong ending appears | Multiple route themes were mixed | Restart and follow one photo objective |
| Scared route fails | The frightening square entered the frame | Reposition and photograph only the scared circle |
| Reverse route fails | Fewer than seven people were visible | Wait for a larger group and widen the framing |
| Good route fails | The rescue was missed or photographed too late | Watch the corner area and prepare before the rescue |
| Repeated route fails | The required subject was not photographed enough | Keep the same target visible and repeat the route |
| Eyes Closed route fails | Fighting was photographed | Stop using the camera when violence starts |
The best order for a full completion run is flexible. Many players may prefer to begin with simple subject routes, then move to timing-heavy outcomes. The cricket and TV endings provide clear targets, while reverse, good, and follow the money require more patience.
A practical order could be:
- Cricket
- TV
- Peace
- Scared
- Say Cheese
- Hot
- Breaking News
- Reverse
- Good
- Follow the Money
- Viral
- Eyes Closed
This order is not mandatory, but it separates straightforward repeated-subject routes from more demanding timing and framing attempts.
Use the endings menu as your record of progress. After each completed run, confirm the result before starting another route so you know which outcome still needs attention.
Say Cheese FAQ
The camera system can seem unpredictable at first because the game turns images into headlines and then uses those headlines to influence the next events. Once you separate each ending into a clear objective, the route hunt becomes much more manageable.
Q: What is the main mechanic in Say Cheese?
You take photographs of characters, objects, and events. Those photos become news, and the resulting headlines influence the story and its ending.
Q: How should I unlock all 12 endings?
Choose one ending at a time, follow only its required photo pattern, check the endings menu, and restart before attempting a different route.
Q: Which Say Cheese ending requires no useful subject?
The breaking news ending requires five photos of empty grass or blank scenery, giving the news station little information to report.
Q: Why did the scared ending fail?
The route requires three photos of the scared circle without including the square that frightened it. Check the frame carefully before each shot.
Think of every run as a headline experiment. Decide what story you want the world to believe, then make every photograph support that story.