- Say Cheese choices determine which park event becomes the station’s next headline.
- Photo targets include hats, arguments, the television, crickets, protesters, and peaceful crowds.
- Waiting matters because several endings appear only after the scene changes on its own.
- All 12 endings can be reached by repeating the park sequence with different camera decisions.
- Best approach is to track each trigger instead of photographing every character immediately.
Say Cheese Choices: How the Camera Routes Work
Say Cheese is a point-and-click story game built around a photographer covering a strange day in the park. The central Say Cheese choices are simple: decide what to photograph, decide what to ignore, and decide when to wait. Each picture changes the station’s reaction and can push the story toward a different ending.
The game rewards observation more than speed. Early scenes establish recurring targets, including the person with the hat, the square-and-circle crowd, the man in the suit, the television, and the cricket. Some endings require a direct photo, while others depend on refusing to capture an obvious event.
Video Highlights:
- Shows routes for all 12 known endings.
- Demonstrates the timing behind the TV, cricket, hat, and peaceful outcomes.
- Illustrates how repeated photos can create the Breaking News route.
- Explains why ignoring a major event can lead to the Eyes Closed ending.
The camera does not appear to have a conventional inventory or upgrade system. Instead, progress comes from recognizing visual patterns and responding to the park’s changing mood. When the station demands a more dramatic story, you can either follow that pressure or keep documenting quieter events.
| Choice type | What to do | Likely effect |
|---|---|---|
| Direct capture | Photograph the requested target | Advances the current news story |
| Delayed capture | Wait for a character or crowd to change | Reveals a later scene trigger |
| Repeated capture | Photograph a target several times | Can create a special escalation route |
| Refusal | Ignore the expected subject | May unlock a peaceful or hidden ending |
| Scene shift | Stop focusing on one event | Allows the next park event to appear |
Observe
Watch for a character to change behavior before taking the next photo.
Frame
Aim at the most relevant subject, not always the loudest character on screen.
Wait
Some routes require patience after the station repeats an instruction.
Treat every unusual object as a possible route marker. The television, cricket, hat, and suit are not background details when the scene draws attention to them.
Core Photo Choices and Early Triggers
The opening sequence teaches the logic used throughout the story. Start by exploring the park and capturing obvious activity, but do not assume the first interesting subject is the correct route. The station often reacts to the kind of story you create rather than the quality of an individual photograph.
The table below summarizes the major targets and the behavior associated with them. These are route signals, not a strict order for every attempt.
| Target | Important choice | Route signal |
|---|---|---|
| Hat wearer | Photograph the hat, then revisit the scene later | Hat-related ending |
| Square and circle crowd | Capture fear, anger, or conflict | Viral, Scared, or Eyes Closed route |
| Television | Keep photographing the TV when the scene becomes strange | TV ending |
| Cricket | Focus on the small creature during the quiet sequence | Cricket ending |
| Man in the suit | Follow the money trail and related station reactions | Follow the Money ending |
| Park crowd | Capture smiles and positive reactions | Say Cheese ending |
| Protesters | Continue documenting the growing peaceful march | Peace ending |
For a first attempt, follow the obvious story and learn how quickly the park changes. On later attempts, use the same opening route until the relevant trigger appears, then switch your behavior. This is faster than experimenting randomly from the first click.
Scan the Park
Look across the scene for people, signs, unusual objects, and crowd reactions. Photograph one clear event to begin the story, but keep track of what remains visible.
Watch the Station Reaction
Read the photographer’s instructions and the station’s response. Requests for anger, screaming, or a more dramatic image indicate an escalation route.
Wait for the Next State
Pause when a character stops, changes expression, returns to the scene, or draws attention from nearby characters.
Choose the Route Target
Photograph the object or group connected to the ending you want. For hidden routes, do the opposite of the station’s preferred headline.
Confirm the Ending
Continue until the ending title appears, then restart for another route. Record completed endings so repeated attempts stay organized.
If nothing new appears immediately, do not assume the route failed. Several scenes develop after a short wait, especially the hat, crowd, and protest sequences.
Say Cheese Choices for the First Six Endings
The first group of endings focuses on making a story from obvious subjects. These routes are useful because they teach how the game responds to direct photography, repeated actions, and suspicious details.
| Ending | Key choices | Practical route |
|---|---|---|
| Viral | Photograph escalating conflict and dramatic crowd activity | Follow the station’s demand for a high-impact story |
| Follow the Money | Notice the suited figure and continue following the financial clue | Capture the sequence connected to the station and the suit |
| TV | Keep returning the camera to the television | Continue selecting the TV as the scene becomes increasingly unusual |
| Cricket | Photograph the cricket during the quiet observation sequence | Focus on the small creature instead of the larger crowd |
| Breaking News | Repeatedly photograph nothing until the station creates a story | Keep choosing empty space through the escalating prompts |
| Reverse | Allow the crowd to turn attention toward the photographer | Continue shooting until the camera becomes the subject |
Viral Ending
For Viral, build the most dramatic version of the park story. Photograph the square-and-circle conflict as it escalates, including the moments when fear, anger, and crowd panic become more visible. This route favors obvious conflict over subtle details.
Follow the Money Ending
The Follow the Money route begins when the suited character becomes important. Watch for the connection between the man in the suit, the station, and the repeated references to money. Continue documenting that thread rather than returning to ordinary park activity.
TV Ending
The TV route is one of the clearest examples of a strange choice becoming the correct choice. Keep photographing the television when the photographer questions why it is being selected. As the scene becomes self-referential, continue following the screen instead of switching back to the crowd.
Cricket Ending
During a quieter section, look for the cricket and give it your attention. The route works because the cricket is treated like a celebrity despite doing very little. Photograph it when the opportunity appears, then allow the scene to resolve.
Breaking News Ending
For Breaking News, repeatedly select empty space when the station expects a headline. After enough refusals to provide a normal story, the station manufactures its own dramatic event. This route is intentionally uncomfortable and depends on persistence.
Reverse Ending
The Reverse route begins when the park crowd starts watching the photographer. Continue taking pictures as the crowd closes in and the camera’s role changes. The key decision is to keep filming rather than abandoning the scene when attention turns back toward you.
The Viral and Breaking News routes both involve escalation, but they use different choices. Viral follows visible conflict; Breaking News starts by repeatedly photographing nothing.
The Remaining Six Ending Routes
The remaining endings depend more heavily on restraint, repetition, or a specific emotional tone. If the station keeps requesting louder, angrier, or more sensational footage, that pressure is often the clue that a contrasting route is available.
| Ending | Main trigger | Best decision |
|---|---|---|
| Good | Continue documenting a calm park as the station loses interest | Keep photographing peaceful activity |
| Hat | Notice the hat wearer at the correct later moment | Return to the hat when the character becomes relevant again |
| Say Cheese | Capture the smiling crowd and keep the positive mood visible | Photograph happy faces instead of creating conflict |
| Scared | Photograph fear spreading across the crowd | Keep the crowd afraid and avoid calming the scene |
| Peace | Continue photographing the peaceful protest march | Record the march as it grows |
| Eyes Closed | Stop focusing on the panic at the right moment | Look away from the conflict and let the scene continue |
Good Ending
The Good ending comes from allowing the park to remain kind. Photograph friendly behavior, ordinary interactions, and people getting along. The station may complain that the footage is less exciting, but continuing with the peaceful story eventually resolves the route.
Hat Ending
The hat route requires more than noticing the hat once. Photograph the wearer early, then watch for the later return of the character. When the hat becomes relevant again, select that subject at the correct moment rather than chasing the crowd’s loudest action.
Say Cheese Ending
For the Say Cheese ending, keep the crowd smiling. Avoid turning every interaction into a fight, and continue photographing positive expressions when the station asks for something more dramatic. The route builds toward a crowded group shot where everyone wants to be part of the picture.
Scared Ending
The Scared route turns the park’s uncertainty into a shared fear response. Photograph the frightened circle and continue capturing the crowd as suspicion spreads. Do not redirect the scene toward celebration or peace if you want this result.
Peace Ending
The Peace route begins when protesters appear. Continue photographing the march as more people join it, even when the station warns that peaceful footage may not sell. The expanding crowd is the important visual progression.
Eyes Closed Ending
Eyes Closed is a restraint route. First, allow the crowd conflict to develop, then avoid focusing on the hat-related panic when the key moment arrives. Stop watching the event that the station expects you to capture, and the remaining tension has nowhere to go.
Complete the direct routes first, then attempt the contrast routes. This lets you recognize the shared crowd sequence before trying Good, Peace, or Eyes Closed.
Completion Checklist and Route Planning
Because several endings reuse the same park sequence, a written checklist saves time. Start each attempt by identifying the next target, then restart once the ending appears. Avoid mixing route instructions halfway through an attempt unless you are deliberately testing a variation.
12-Ending Completion Checklist:
- Unlock Viral by documenting the park’s escalating conflict
- Unlock Follow the Money by following the suited character and station connection
- Unlock TV by repeatedly focusing on the television
- Unlock Cricket by photographing the cricket during the quiet sequence
- Unlock Breaking News by repeatedly photographing nothing
- Unlock Reverse by continuing after the crowd turns toward the photographer
- Unlock Good by preserving the park’s peaceful mood
- Unlock Hat by capturing the returning hat-related moment
- Unlock Say Cheese by photographing the smiling crowd
- Unlock Scared by documenting the spreading fear
- Unlock Peace by following the growing protest march
- Unlock Eyes Closed by looking away from the panic at the key moment
A practical completion plan is to group endings by their shared setup. The conflict routes use the square-and-circle sequence, while TV, Cricket, and Follow the Money depend on unusual individual targets. Good, Say Cheese, and Peace all benefit from resisting the station’s demand for chaos.
| Route group | Endings | Recommended approach |
|---|---|---|
| Individual target | TV, Cricket, Hat, Follow the Money | Watch for the named subject and prioritize it |
| Conflict | Viral, Scared, Eyes Closed | Use the crowd sequence, then choose escalation or restraint |
| Positive mood | Good, Say Cheese, Peace | Photograph kindness, smiles, or peaceful protest |
| Meta escalation | Breaking News, Reverse | Continue after the expected story breaks down |
Keep a simple note with the ending name and trigger. The shared opening makes replaying efficient, while the final choice determines the route you still need.
Say Cheese Choices FAQ
Q: How many endings are in Say Cheese?
The available route list contains 12 endings: Viral, Follow the Money, TV, Cricket, Breaking News, Reverse, Good, Hat, Say Cheese, Scared, Peace, and Eyes Closed.
Q: Which Say Cheese choices are easiest to identify?
The TV, Cricket, and Breaking News routes have clear triggers. Focus on the television, photograph the cricket, or repeatedly choose empty space when the station expects a story.
Q: Why do some endings require waiting?
The park changes state over time. Characters may return, crowds may gather, and the station may issue new instructions only after the current scene has developed.
Q: What is the difference between Good, Peace, and Say Cheese?
Good follows a generally kind park story, Peace documents the growing protest march, and Say Cheese focuses on the smiling crowd and its final group picture.
The strongest route knowledge comes from noticing what the station wants and deciding whether to obey it. Photograph the right target, wait through scene changes, and use restraint when a peaceful or hidden ending is your goal.